Wanting to create an affordable and sonically accurate set of headphones, Young called upon Iovine and in partnership with the AV equipment company Monster Cable Products the two developed and manufactured a new line of headphones and speakers. Having been in the music business for over two decades, the producer knew that if audio engineers and producers dedicate their time to make sure the music is sonically perfect, then it’s only right that the listeners hear that perfection. In 2006, Dre noticed how even medium-budget earphones were not reflecting the sonics of his music accurately.

Beats by Dreīeats Electronics was founded by Dr Dre alongside Jimmy Iovine of Interscope Records in 2006. Shady Records (Eminem’s label) and G-Unit Records (50 Cent’s label) are both subsidiaries of Aftermath. Artists signed to Aftermath were often given their own imprints, and Dre was always able to impart his wealth of knowledge.Ī multitude of artists have used Aftermath as a launch pad for their careers, including the likes of Eminem, 50 Cent, Lloyd Banks, The Game, Kendrick Lamar and many more. Although the rapper was able to do this at Death Row, the label was far too toxic for artists to thrive while they were on it.Ĭo-founded with the legendary music executive and mogul Jimmy Iovine, Aftermath Entertainment was able to properly develop its artists and carefully cultivate a roster of quality that wouldn’t get bogged down in politics as Death Row did. Not only was it somewhere the rapper and producer could call home after his departure from Death Row, but it allowed him to sign his own artists. How Dr Dre became a business mogul: Aftermath EntertainmentĪftermath Entertainment (simply referred to as Aftermath) has played a large part in Dr Dre’s career. In this article, we explore some of the accomplishments the mogul has made outside of music. The beef eventually led to Tupac Shakur’s murder, and following this, Dre ended his Death Row chapter and began a partnership with Jimmy Iovine at Interscope Records.įrom here, Young continued to take on all sorts of ventures in and outside of the music industry. However, as the home of 2pac and the volatile Suge Knight, Death Row was the true epicentre of the East Coast VS West Coast feud as it was 2pac who was doing the antagonising. From his impressive entrance alongside N.W.A., Dre seamlessly built an empire as the co-founder of Death Row Records alongside Suge Knight.

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